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Organic Search Engine Marketing

We maintain and improve our library of knowledge
on the search engines continuously to improve
our clients' results.

Search engine marketing requires constant attention to details.Computer and Internet technologies change quickly. Search engines, such as Yahoo, MSN and Google, change their algorithms, or rules of logic that find and rank Web sites, on an average of every six months. Our Research and Development group keeps abreast of the latest trends and works hard to ensure that our clients’ Web sites continue to rank high in search results.

We offer four steps of organic SEO escalating in complexity. For businesses in highly competitive markets, such as financial services and mortgages, higher phases of SEO would be required to produce high rankings on the search engines. Businesses in unique niches typically do well with lower phases of SEO.

What is the difference between 'organic' and PPC?

 

Step I
  • Optimize Home Page with Baseline Optimization, Top 20 DTDs
  • Reports Setup, Measurement Criteria Established

(Based on rich vs. content based layout, evaluate and implement appropriate code)

 

Step IA
  • Optimize Inner Pages, each, using standard baseline

 

Step II
  • Site Entry (doorway) pages (1 per phrase)
  • Crawler page (One per Domain); static HTML & Site Entry Link Aggregation
  • Advanced Folder Optimization, each phrase(Crawlers, H1, Text)
  • XML Site Map

 

Step IIIA
  • Multiple Domains
  • Internal link farm to client-owned domains (per domain)
  • Domain optimized around one phrase (per domain)
  • Internal link farm to all optimized folders, root and one sublevel
  • Folder Optimization, per Key Phrase, linked from Home &/or SiteMap
  • Cross-links, all controlled domains. One link onto 300 sites (backlinks)
  • Image Folder Naming Conventions
  • Folder Submission
  • Implement Traffic Emulation Program

 

Step IIIB
  • Multiple Domains, Advanced Folder Optimization
  • Rebuild all HTML links around folders, cross-linked per domain
  • Mass Meta Refresh, unique crawler page, per domain
  • Sub-domains as key phrases, sites into sub, per phrase & domain
  • State name/client/key phrase, separate HTML file per phrase.
  • Free hosting sites ( GeoCities, etc), one phrase home plus cross-links (Root-level Backlinks)

 

Step IV
  • 3,600 city/state listing around one phrase (flooding).
  • Free hosting site, one phrase home plus cross-links. Per site.
  • Site Optimization Based on Analysis Report (per phrase)
  • Quarterly Rank, Submit, Optimization check (per phrase)

Yes! I want my company to be at the top, too!

At no time will Grant Communications sell, trade, rent or distribute personal information to any outside organization. We use email addresses to send requested information and to respond to the email we receive. Information such as name, title and company information is used to determine the demographics of our audience and help us to present the information of most value to those who visit.

 

Archives

Click here for reprints and timely articles on search engines; optimization, marketing and advertising ideas.

 

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Search Engine Marketing : Maintenance : Organic (Natural) vs. Paid Ranks : Organic Optimization : Organic Results : Search Engine Submission : Reporting (Benchmark) : Pricing : SEO/SEM Research : Archives : Search Engine Definitions : Web Designers Glossary : Internet Definitions : Business Development Checklist : Web Design Company

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