An internal needs analysis defines the web site requirements and expectations from your company's perspective. This critical first step must clarify the companies' goals to provide direction to the web site strategist and the rest of the project team. It is important to identify both objective and subjective expectations. The objective needs can be fully developed by further exploring the web site mission and objectives. Subjective needs are based on a company's preferences for the look and feel of their site.

required expertise

• Web Strategist

activities

• Basic
  Stakeholder meeting
• Standard
  Stakeholder meetings, secondary research
• In-Depth
  Stakeholder meetings, secondary research