site spec

A web site specification (spec) is a document that describes the concepts and parameters for designing a site. The spec is the conceptual blueprint that provides the framework so that all team members to work towards a common vision.

concept specification tip

• A spec must provide mission-critical direction to all core aspects of site development without stifling the individual creativity of the content providers.

required expertise

• Web Strategist / Project Manager
  Specification writing

activities

• Basic
  Brief concept specification
• Standard
  Full Concept specification
• In-Depth
  Detailed concept specification