Collateral marketing refers to adding web site promotional messages and site links to various company materials and publications. Collateral advertising can be done with practically any marketing medium.
collateral marketing opportunities
Business cards
Letterhead
Brochures
Multi-media presentations
Specialty advertising and premiums
Traditional advertising
marketing tips
Collateral marketing should be standardized company wide.
Don't just publish links to your home page. Let people know what they may find with a short headline.
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