Web site concept creation is where the theory and ideas are built that drive a web site's themes and functions. Effective concept creation integrates the expertise of all web site development team members to assure quality across all aspects of site design. The process involves a series of brainstorming and concept refinement sessions culminating into a cohesive set of ideas.

Concept Focal Points

• Information Architecture
• Theme/Masthead
• Creative elements
• Functional elements

required expertise

• Web Strategist
  Facilitates concept creation sessions
• All Development Team Members
  Concept creation resources

activities

• Basic
  Brief concept meeting
• Standard
  Concept meetings, research
• In-Depth
  Multiple Concept meetings, research