Web site concept development builds a high-level description of a web site's creative content and features. The goal of concept development is to build a plan for success by integrating needs analysis information with the experience of each web team member and qualified perceptions from your target audience. Once a quality set of concepts has been determined they are codified into a web site specification that will guide site production.

concept development process

• Creation
  Brainstorming with the development team
• Verification
  Check that concept meets all needs and requirements
• Specification
  Concept documentation

required expertise

• Web Strategist
  Facilitates concept development
• All Development Team Members
  Concept creation

activities, time and costs estimates

• Basic: 3 Days-, $600
  Concept meeting, internal review, concept summary
• Standard: 2-3 Weeks, $6,000
  Concept meetings, research, internal review, surveys and/or focus group testing, concept specification
• Superior: 2-3 Months, $30,000+
  Concept meetings, research, internal reviews, in-depth surveys and/or focus group testing, detailed concept specification